Friday, November 23, 2007

NVivo7 Test Drive Report #3


One thing that is different about how I’m coding my usability transcripts is that when I was watching the video recording as I was listening to and reading the transcript, I tended to group segments by task. I was thinking that, after I had coded them all, I would go back and compare each task. That doesn’t seem to be uppermost in my mind as I analyze and code in NVivo7 even though I’m using codes I created while I watching the video recording as I was listening to and reading the transcript.

I downloaded a trial copy of Camtasia with which I created an “external” for and played back as I analyzed the second transcript/video with NVivo. That helped a lot to continue my analysis of how our participants moved around the screen and from page to page. However the whole thing would be more useful for analyzing this kind of data if the video were built in to NVivo itself. I’ll be interested to see how that works in NVivo8.


The Getting Started Guide wasn’t much help to me for learning about constructing and conducting queries so I watched the online tutorial. It gave me a lot of ideas about queries I could make of my data, as little as there is. I tried queries by node and word frequency and matrix queries. Matrix queries were my favorites because I could really begin to see how patterns might be emerging from my data (I was looking for correspondence between those participants who tended to browse the links clicking on those with which they were unfamiliar or not recognizing a term or label and those participants who opened up a particular page that we have labeled “Remote Access” because a high correspondence might indicate that we need to re-name that page with a more meaningful term).

- being able to create a query and then re-run it as you continue to add data
- being able to save the whole project and move with it from one computer to another

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